SIS and Paddy Power extend partnership for racing content and production

Updated:2024-03-30 07:51    Views:142

Sports Information Services (SIS) and Paddy Power, a UK and Ireland operator, have announced an extension of their long-term partnership to deliver horse and greyhound racing content from around the world.

This multi-year agreement allows Paddy Power to continue to use SIS's complex automated production (CAP), granting the operator flexibility in live broadcast scheduling for its flagship retail stores.

Paddy Power has secured its access to SIS's 24/7 live racing content, featuring over 38,000 horse races from 170 racecourses across five continents, including Europe, Africa, Latin America and the US.

The partnership also maintains Paddy Power's access to SIS's greyhound service, providing customers with greyhound racing content from the UK and Ireland.

Richard Ames,slots Chief Executive at SIS, stated: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years and we are pleased to extend our agreement. We pride ourselves on the content portfolio of our core racing product and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”

This extension of the partnership between SIS and Paddy Power builds upon a history of collaborations. In October 2023, SIS entered into a multi-year partnership with Betfred for greyhound racing content, enabling Betfred to provide 24/7 greyhound racing coverage to its customers.

Betfred has been able to offer greyhound racing content from the UK, Ireland and Mexico, both online and in retail venues. The partnership also provides video streams, data, graphics and betting triggers.

In February 2023, Paddy Power extended its exclusive self-betting terminal provider agreement with Playtech—solidifying their decade-long relationship.